ADIDAS ORIGINALS SL72

STYLING + model casting

  Continuing the Adidas Originals global campaign, "we gave the world an original you gave us a thousand back," the brand championed the re-release of the Adidas Originals SL72. Venturing onto the streets of Manchester, the objective was to emotionally connect with Adidas Originals enthusiasts. Collaborating with cultural influencers, the focus was on curating quiet luxury outfits to portray the brand’s timeless and pioneering appeal. The campaign was to inspire confidence and effortless style in wearers of the reimagined SL72.