BEAMS+

CREATIVE LEAD: CREATING THE NARRATIVE + STYLING + MODEL CASTING + LOCATION SCOUTING

The varying shapes, colours, and materials found in a mid-century modern home draw parallels to each garment in the BEAMS+ collection. By contrasting retro elements in the home, such as terrazzo tiling and herringbone wood, with modern touches in the collection, such as argyle, patchwork, and colourful stripes, each outfit stands out while evoking a sense of nostalgia and familiarity.