CAFE MOUNTAIN AW24

STYLING - ART DIRECTION

Inspired by the brand's core philosophy, this campaign perfectly encapsulates its vision—offering versatile products designed for seamless transition from the mountains to the café. This ethos is woven into every element of the Autumn/Winter '24 collection, blending functionality with refined style. Set against the picturesque backdrop of the Lake District, the campaign highlights a range of well-balanced leisure goods that are as practical as they are sophisticated. Each piece is crafted to provide the ideal toolkit for navigating the colder months, whether you’re exploring the outdoors or enjoying city life. We aimed to visually translate the brand’s philosophy into every shot, emphasising the effortless versatility and thoughtful design of each item.