COVERNAT BY THE SEA
STYLING + ART DIRECTION + MODEL CASTING
In an exploration of how the Korean-based urban brand Covernat could highlight its traditional profile in a gritty British context, the brand ventured to Scarborough, thousands of miles away from Seoul, South Korea. Swapping the bright lights of Gwanghwamun Square for Scarborough's arcades, the editorial captured the essence of urban style in a coastal setting. Styled with New Balance sneakers and Paraboot brown leather shoes, the brand's wide-fitting vintage wear maintained the distinct city boy look the brand’s proudly known for. 
