NEW BALANCE FOR HIP
‘HEAD OUTSIDE’
STYLING + MODEL CASTING + LOCATION SCOUTING
Introducing the New Balance Head Outside collection, exclusively available at HIP, designed for everyday wear. This collection featured playful renditions of outdoor-inspired motifs, centred around travel and exploration. The campaign encouraged individuals to embrace nature, vividly conveying this message through the choice of location and comfort-focussed designs. Wearers were inspired to step outside and embark on new adventures.