PALMES

CREATIVE LEAD: STYLING + MODEL CASTING + LOCATION SCOUTING

Palme's ready-to-wear line offers a progressive take on fashion, drawing inspiration from tennis culture. By reimagining traditional tennis style, Palme's aimed to appeal to a broader audience and immerse them in an evolving cultural narrative. The introduction of Palme's at HIP aimed to seamlessly blend the brand’s tennis-inspired fashion with HIP's brand identity, creating a compelling editorial that resonated with both brands and their audiences.