POLO RALPH LAUREN

CREATIVE LEAD: CREATING THE NARRATIVE + STYLING + MODEL CASTING + LOCATION SCOUTING

Polo Ralph Lauren's enduring connection to American sports had been pivotal in shaping the brand's identity since the 1980s, establishing it as a pioneer in merging sportswear with high-end fashion. In this editorial, the aim was to bridge the gap between the classic American sport of ice hockey and the brand's lifestyle rooted in Americana and Ivy fashion aesthetics.