ADIDAS ELLAND

CREATIVE DIRECTION: CONTRIBUTING TO THE NARRATIVE + STYLING + MODEL CASTING

In collaboration with Adidas, HIP's campaign aimed to capture the essence of Leeds in a way that had never been done before. By celebrating the spirit of the city, the campaign shone a spotlight on its true heroes, the backbone of the community – from firefighters, nurses, independent shop owners, and sports personalities – who epitomised unity and inclusivity. Their collective presence reinforced the message of "all Leeds aren't we," resonating with Leeds sense of pride and resilience.