FRED PERRY

STYLING + MODEL CASTING

To commemorate 70 years of their timeless Twin Tipped Polo shirt, Fred Perry marked the occasion with a campaign. An iconic staple in fashion history, the Fred Perry polo shirt held a special place in countless wardrobes, transcending generations with its enduring appeal. By introducing a playful twist, such as a photo booth and backdrop, this invited customers to bring their own interpretation to the iconic piece - engaging with the Fred Perry legacy on their own terms.
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