BEAMS PLUS AW22

CREATIVE LEAD: creating the narrative + STYLING + MODEL CASTING + LOCATION SCOUTING

Influenced by the Beams Plus 'uniform crest,' representing the brand’s four key pillars of workwear, sportswear, military wear, and formal wear, each outfit is carefully curated to incorporate these elements. By situating each sub-culture in its respective context, the aim was to authentically embody the Beams Plus DNA in every outfit.

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