POLO RALPH LAUREN

CREATIVE Lead: CREATING the NARRATIVE + styling + MODEL CASTING

Inspired by Ralph Lauren's iconic locales, the collection embodies themes reflecting the brand's ethos. A rugged mountain scene with horses evokes western wear and Navajo prints, while snow-capped mountains represent goose down jackets and knitwear. The backdrop of polo players signifies sports-inspired exclusivity within fashion, highlighting Ralph Lauren's affinity for casual suiting and preppy formal wear. Each scene encapsulates storytelling through style, creating a cohesive narrative that aligns with the brand.